The U.S. automotive market remained predictable in 2024, with the Ford F-Series maintaining its long-standing dominance in sales. Following closely behind was the Chevrolet Silverado series, while the Toyota RAV4 secured an impressive third place, solidifying its reputation as America’s best-selling compact crossover SUV.
What makes this achievement even more remarkable is that the current fifth-generation RAV4 (XA50) has been around since 2018, receiving its mid-cycle facelift in 2021. Despite nearing the end of its lifecycle, the RAV4 still outperformed many rivals. According to JATO Dynamics, it even outsold the Ford F-150 (460k units) with 475k units sold, making it the top-selling individual nameplate in the U.S.
With such strong market performance, anticipation for the upcoming 2026 Toyota RAV4 is at an all-time high. The next-gen model, expected to arrive as the XA60, has already been spotted in prototype form during testing. While Toyota has yet to confirm details, early indications suggest an evolution similar to the 2025 Toyota Camry—a refined redesign rather than a complete overhaul.
Digital renderings from the AutoYa Interior YouTube channel offer an exciting glimpse at what the future RAV4 might look like. Their CGI interpretations showcase both exterior and interior design updates, featuring a variety of color options and a side-by-side comparison with the current model. While these images are purely speculative, they provide a potential preview of what Toyota might unveil later this year.
As the release of the sixth-generation RAV4 draws closer, all eyes are on Toyota to see how it will refine and enhance one of the most popular SUVs in the market. What do you think of these digital interpretations? Which color stands out the most to you?